Last call — join the waitlistEst. 2026 · NashvilleBurns like whiskey. Without the damage.Six shots. Six moments. One skull.Summer 2026 dropNot alcohol. Not sorry.Shipping nationwide Summer 2026Last call — join the waitlistEst. 2026 · NashvilleBurns like whiskey. Without the damage.Six shots. Six moments. One skull.Summer 2026 dropNot alcohol. Not sorry.Shipping nationwide Summer 2026Last call — join the waitlistEst. 2026 · NashvilleBurns like whiskey. Without the damage.Six shots. Six moments. One skull.Summer 2026 dropNot alcohol. Not sorry.Shipping nationwide Summer 2026
Zero-Proof Apothecary Shots

Burns like whiskey.
Without the damage.

Cayenne · Raw Honey · Caffeine · Adaptogens · Six shots · Summer '26

SMOKE
↓
Burns
Honey
Smoke
Fire
Midnight
Revival
Burns
Honey
Smoke
Fire
Midnight
Revival
Build a Round

Pick your shots.
Save by the case.

Pick a tier. Fill it with any combo. Bundle savings lock in automatically.

Your Round
00 / 06
6 to unlock
SMOKE
For the grind.
FIRE
Before the show.
MIDNIGHT
After last call.
REMEDY
Sick days.
REVIVAL
Morning after.
VENOM
The detox.
Your Tab
$0
Tap a bottle to start your round.
The Founder

From the desk of the man who built it.

Maurice in fringe jacket, backstage
Before the second set
Maurice, portrait outdoors
Portrait, no flash
Maurice with his guitar on Broadway, Nashville
Broadway, between songs
Broadway · 2 pmField Note № 001

My name is Maurice. I sing and play guitar on Broadway, on the corner by the bar that keeps its door open. Before that I played piano in a church in South Carolina. Before that I was a foster kid in three counties.

Between songs I used to drink bourbon to keep the throat open and the nerves quiet. Bourbon took my voice. Red Bull gave it back jittery. Neither one did the job.

I started making little bottles. Honey and cayenne for the burn. Slippery elm for the coat. Green tea because I still needed to play. I kept them in my guitar case, next to the capo.

I didn't make it for a shelf. I made it for my pocket.

Now it's for yours. Take one between songs. Keep one for after the show. Pass one to the friend you'd share a flask with.

— Maurice
Founder
⁕ Exhibit A ⁕

The truth about
most energy shots.

The usual suspectsRap sheet №01
01
Niacin flush
Makes you itch. Not ‘working’.
02
Sucralose
900× sweeter than sugar.
03
Synthetic B-vitamins
Dumped in. Pissed out.
04
Red Dye 40
Petroleum. Actually.
05
High-fructose corn syrup
Cheap. Sweet. Not yours.
06
Proprietary blend™
Legal way to hide the recipe.
So we poured something else.
Approved
The FormularyNº 001

What we pour instead.

01Raw honeyAntimicrobial. Real body. Real sweet.
02Green-tea caffeineSmoothed with L-theanine. Zero shake.
03Slippery elmVoice-coat. Opera-singer stuff.
04Cayenne + gingerSame TRPV1 heat receptor as bourbon.
05Bee propolisImmunity from the hive, not the lab.
06Kava + ashwagandhaCalm without clocking out.
Signed · The ManagementBatch Nº 001 · Nashville
Why it hits

Not magic. Chemistry.

Four ingredients do most of the work. Here's the job each one was hired for.

№ 01Burn

Cayenne

the burn

Activates TRPV1 receptors — the same ones bourbon lights up. Warmth in your chest. No alcohol required.

Rx✓ In every bottle
№ 02Body

Raw Honey

the body

Real antimicrobial, real energy, real mouthfeel. Not high-fructose corn syrup pretending to be honey.

Rx✓ In every bottle
№ 03Lift

Green Tea + L-Theanine

the lift

100mg clean caffeine, smoothed out by L-theanine. Focus without the jitter. No crash, no shake.

Rx✓ In every bottle
№ 04Coat

Slippery Elm

the coat

What opera singers use. Coats your throat, protects your voice, doubles for a hangover or a cold.

Rx✓ In every bottle
⁕ The Undercard · Nashville '26 ⁕

Last men standing.

Four rounds. One shot left upright.

Contender Nº 01

5-Hour Energy

The pharmacy shot.

  • 30mg niacin flush
  • Sucralose + artificial flavor
  • Tastes like a vitamin
K.O.
Contender Nº 02

Liquid Death

Canned water in black.

  • No burn, no bite
  • No ritual to it
  • Just water with a logo
T.K.O.
Contender Nº 03

Fireball

Cinnamon wrecking ball.

  • 33% alcohol
  • Red Dye 40 · propylene glycol
  • Wrecks your voice
Out Cold
The Champion

Shot o' Gold

Burns like whiskey. Without the damage.

  • Real cayenne fire · zero proof
  • Slippery elm · coats the voice
  • 2g raw honey · that's it
Standing
Three down·One upright
Tale of the TapeNashville · 2026
Feature
Shot o' Gold
5-Hour Energy
Liquid Death
Fireball
Burns going down
Real fire. Cayenne.
No.
No.
Yes (it’s the alcohol).
Alcohol
Zero proof
Zero
Varies
33%
Artificial anything
None
Sucralose, artificial flavor
Sucralose
Red 40, propylene glycol
Niacin flush
No
Yes. 30mg.
No
No
Sugar
2g raw honey
0g (sucralose)
0g
11g HFCS
Protects your voice
Slippery elm + propolis
No
No
Destroys it
Tastes like a bar
Yes
Tastes like a vitamin
Tastes like nothing
Kind of
← swipe to read the tape →

We like Liquid Death. We respect Fireball's commitment to the bit. 5-Hour Energy, we have questions.

⁕ The House Rules ⁕

Not alcohol.
Not sorry.

✦
01Shot o' Gold isn't a health product with a bar theme.
02It's a bar product that happens to be good for you.
03The ritual is the point.
04The burn is the feature.
05Rounds are for everyone.
— The Management, Nashville —
The Apothecary

Every line, named.

Twenty-two ingredients. No proprietary blends. No lab shortcuts. Tap a category to see what actually goes in the bottle.

Raw Honey
Mel crudum

The carrier. Enzymes intact, never heat-pasteurized.

In
All shots
Cayenne
Capsicum annuum

The burn that tells your body it's awake.

In
Burn
Ginger
Zingiber officinale

Warmth without heat. Settles the stomach.

In
Burn
Cinnamon
Cinnamomum verum

Sweet heat. Blood-sugar kind.

In
Burn
Green Tea
Camellia sinensis

Clean caffeine. L-theanine built in.

In
80mg
Natural Caffeine
From coffee cherry

Whole-fruit caffeine. No crash.

In
200mg
Lion's Mane
Hericium erinaceus

The focus mushroom. Nootropic BDNF support.

In
Wake
Rhodiola
Rhodiola rosea

Stamina under pressure. Adaptogen.

In
Wake
Kava Root
Piper methysticum

Noble kava. The wind-down that actually works.

In
Calm
Ashwagandha
Withania somnifera

KSM-66. Cortisol down, sleep smoother.

In
Calm
Tart Cherry
Prunus cerasus

Natural melatonin. Tells your body what time it is.

In
Calm
Lavender
Lavandula angustifolia

A whisper. Linalool for ease.

In
Calm
Slippery Elm
Ulmus rubra

Mucilage. Coats the throat, soothes everything.

In
Heal
Propolis
Propolis resina

Bee glue. The immune bouncer.

In
Heal
Elderberry
Sambucus nigra

Polyphenols. Cold-season artillery.

In
Heal
Manuka Honey
UMF 10+

Antibacterial honey. The real stuff, not the supermarket stuff.

In
Heal
DHM
Dihydromyricetin

Accelerates alcohol metabolism. The morning-after MVP.

In
Recover
NAC
N-acetyl cysteine

Glutathione precursor. Your liver's best friend.

In
Recover
Electrolytes
Na · K · Mg

Sodium, potassium, magnesium. Rehydrate like you mean it.

In
Recover
Activated Charcoal
Carbo activatus

Binds the villains. Takes them out the back.

In
Recover
Kanna
Sceletium tortuosum

South African mood lift. Subtle, legal, weird.

In
Calm
Vanilla
Vanilla planifolia

Warm base note. Rounds the edges.

In
Base
Certificate of Pour
Nº 01
No Alcohol
Verified
Nº 02
No Artificial Dyes
Verified
Nº 03
No Sucralose
Verified
Nº 04
Non-GMO
Verified
Nº 05
Gluten-Free
Verified
Nº 06
Made in USA
Verified
Poured by
The Management
Nashville · Small Batch
Batch
Nº 001 · Summer '26
2oz Pour · 2g Sugar · 100mg Caffeine
The math is mathing

1 case costs less than one bad decision.

One cocktail at a bar costs more. That cocktail won't write the song back.

Bar Tab · The CaseNº 2026-001
1 × Case
$84
24 shots in the case@ $3.50 ea.
—
Shipping (in all 50)
FREE
Tip for the bandoptional
—
Your tab
$84
Paid in full on pour✓ Cleared
$3.50
per shot
Inside the case math.
24
shots per case
Every flavor. Every moment.
50
states, free shipping
Summer '26. Continental US.
For reference: a well bourbon in Manhattan runs ≈ $16. A 5-Hour Energy runs $4.29. We pour between them.
24 shots =

Depends how you use it.

Same case. Six different weekends.

24 shots=

Tour bus survival

24 shots, 12 cities

Two per stop. One for the grind, one for the encore.

Scenario Nº 01✓ Plausible
24 shots=

Weekend in Nashville

24 shots, 3 nights

Fire in, Midnight out, Revival on the plane home.

Scenario Nº 02✓ Plausible
24 shots=

Tailgate

24 shots, 12 friends

Two rounds. One before kickoff, one after the win.

Scenario Nº 03✓ Plausible
24 shots=

Studio session

24 shots, 8 takes

Smoke between verses. Remedy when your voice goes.

Scenario Nº 04✓ Plausible
24 shots=

Wedding season

24 shots, 6 weddings

Two Fire before, two Revival after. Math checks out.

Scenario Nº 05✓ Plausible
24 shots=

Festival weekend

24 shots, 3 days

Rotate through the menu. Sleep when it ends.

Scenario Nº 06✓ Plausible
⁕ Coming to a counter near you ⁕
Nashville
Austin
New Orleans
Brooklyn
Memphis
Detroit
Chicago
Portland
Los Angeles
Denver
Nashville
Austin
New Orleans
Brooklyn
Memphis
Detroit
Chicago
Portland
Los Angeles
Denver
The Collection — all six bottles in a presentation box
Ship ToCrate Nº 001/500
The Person Holding
The Phone
Contents: 6 × 2ozFragile · Pour with care
The Set$24

All six. One box.

  • SMOKE· For the grind
  • FIRE· Before the show
  • MIDNIGHT· After last call
  • REMEDY· Sick days
  • REVIVAL· Morning after
  • VENOM· The detox
Build your own
The house regulars

Tabs closed. Receipts saved.

The bar doesn't advertise. Regulars do.

SHOT O' GOLDNASH
★★★★★#0001

“Saved my voice on night four of a five-night run. Smoke lives in my gig bag now.”

Marcus D.
Country songwriter · Nashville, TN
ORDER
Smoke × 6
SHOT O' GOLDNASH
★★★★★#0002

“I don’t drink. Weddings are boring when everyone else is wasted. Fire lets me match the energy without the hangover.”

Priya K.
Sober, not sorry · Brooklyn, NY
ORDER
Fire × 3
SHOT O' GOLDNASH
★★★★★#0003

“Replaced my 5-Hour habit in one box. Doesn’t taste like battery acid. Doesn’t give me the shakes.”

Jordan T.
ER nurse, night shift · Austin, TX
ORDER
Fire × 24
Before you order

Ask the bartender.

(That's us. Pull up a stool.)

Zero. Not a drop. We call them shots because that’s what they feel like — the burn, the ritual, the one-gulp commitment. The only thing you’re metabolizing is cayenne, honey, and some very good ginger.
Cayenne. Cinnamon. Ginger. Together they activate TRPV1, the same heat receptor bourbon hits. Your chest doesn’t know the difference. Your liver does.
No. 100mg of caffeine from green tea (about one cup of coffee) plus L-theanine for smoothness. No niacin. No synthetic B-vitamin dump. No 5-Hour flush. Just a clean line.
Summer 2026 out of Nashville. Waitlist gets first pour, early pricing, and a free Smoke in the first order.
Yes. Cases of 24 are $84 ($3.50 a shot) with free shipping. Wholesale for bars, venues, gas stations, and gift shops — hit the form in the footer.
Maurice, the founder. Foster kid from South Carolina, now a country singer-songwriter working the Broadway strip in Nashville. Cowboy hat, turquoise rings, voice that stops traffic. He wrote the recipe between sets and built the company around it.
Smoke and Remedy both contain slippery elm, marshmallow root, and bee propolis — the classic voice-protection stack used by opera singers, preachers, and touring musicians. Won’t fix bad technique. Will help everything else.
Shots for the band

A free case for the people who made this.

500 cases. No strings. No posts required. Tell us who you are and we'll put one on a bus.

Working musiciansTouring bandsBuskersVoice coachesBartendersSound engineers
Form № 026
Application for a Free Case
Shot o' Gold · Pre-Launch Program · 500 recipients
X __________________________________
Signature of the applicant